It’s time to level with you. It’s about how you create an original idea, concept or story. You have been lied to.
The process of thinking like some social media influencer is not what you believe. In fact, they’ve sold you a lie about how they come up with solutions to major problems which they they then sell to others.Â
When in reality, the opposite is true.
First, the lie.
Here’s how we BELIEVE experts come up with solutions:
1. They gather the data
2. They interrogate the data
3. They come to a rational conclusion
But in the real world? It rarely works this way.