It’s time to level with you. It’s about how you create an original idea, concept or story. You have been lied to.
The process of thinking like an expert is not what you believe. In fact, they’ve sold you a lie about how they come up with solutions to a major problem and then they sell you their ideas.Â
When in reality, the opposite is true.
First, the lie.
Here’s how we BELIEVE experts come up with solutions:
1. They gather the data
2. They interrogate the data
3. They come to a rational conclusion
But in the real world? It rarely works this way.